How to Audit Your Corporate Brand Identity
Hit sensation and organizing consultant Marie Kondo has got many of us neatly stacking pants and tops, reusing paper boxes for sto [...]
The Best Marketing Strategies for 2019
The 1st quarter presents the perfect opportunity to consider new approaches when it comes to your marketing strategy.
A Marketing Strategy Example to Put Your Plan in Place
What is a marketing strategy example that demonstrates how to sell (market) your goods and services to your target customers? There are some key sections of your marketing plan that cannot be overlooked.
What is a Marketing Strategy – and Why Do Businesses Need It?
Your marketing strategy encompasses how you’ll reach prospects and convert them to customers or clients. It is the foundation upon which all your marketing activities will be built and has a few key components.
Brand DOES Matter
Building a distinctive brand is the key to turning prospects into customers. Assessing how your company’s brand stacks up and whether or not it differentiates you in the marketplace is the first step.
Strategic Marketing – The Mother of All Marketing Initiatives
A strategic marketing plan helps companies define 1) how they want to grow, 2) who they are targeting as customers, and 3) how they will drive sales.
How the LinkedIn Background Image Tells Your Story
You LinkedIn background image should reflect you, but also be professional. Here are some ideas and specifications.
Three Tips for Building an Effective Website
Now, more than ever, it’s important to have a website that’s easy to navigate, streams your social sites, and is responsive so it can be easily navigated on mobile devices and tablets. Here are the three critical items you need to have in place.
Deliverables You Need in Your Logo Design Package
Designing a logo is the first step in creating a new brand for a business, product, or service. Here are the important deliverables you need to obtain in your logo design package.
Social Media #Hashtags for Every Day of the Week
Although hashtags have become a regular part of the social media marketing vernacular, people are still struggling with how best to use them to increase customer engagement and brand recognition. Luckily for you, the team at Rapunzel Creative is here to give you a few tips on honing your hashtag skills.