Are Facebook and Instagram ads still effective after the IOS 14.5 rollout? Some marketers are reporting poor reach and impact and then there is the reduced tracking and personalization capabilities.
How cross-channel marketing and a clear strategy helped a client retain its market share during the pandemic.
Facebook ads allow you to set up and track events or actions, but if you haven’t set up the new API, you may have trouble getting your ads to work or you may be missing important performance data. In today’s minicast, Anne Popolizio from Social Squib explains what you need to know about the API.
Branding trends change over time and with them, the strategies that drive successful marketing tactics. Here’s a look at what’s on trend for this year.
Case study: A social media marketing and advertsing campaign garners results for online sweets and chocolate business.
To generate leads, drive website traffic, or build brand awareness via LinkedIn, you'll need a strategy in place to achieve your marketing goals. Here are some quick-and-dirty tips.
In our digital age, properly marketing your financial firm online is essential. Here are five guideposts to ensure your financial firm is marketing itself to the best of its ability.
Rapunzel Creative Marketing has been named a finalist in the 51st Annual NJ Ad Club Jersey Awards recognized for a video social media campaign.
You LinkedIn background image should reflect you, but also be professional. Here are some ideas and specifications.