No one really knows a brand better than the business owner—but expanding a brand’s reach and boosting engagement is another story. For SMBs that don’t have in-house marketing departments—or whose marketing manager is trying to cover a multitude of marketing bases—contracting with an agency for outsourced marketing services is a great way to save time and money while getting the word out about your products or services.
Outsourcing your brand’s advertising and marketing keeps your staff lean and strategies fresh—and gets the work done quickly and professionally, freeing up your team to focus on your daily operation. Outsourced marketing services provide companies with some powerful business benefits.
A Path for Growth
Think of your outsourced marketing team as an extension of your in-house department. As such, these pros will quickly learn your corporate culture and brand, and work nimbly and proactively to help you complete projects. By speedily building new campaigns—whether on social media, in print, or broadcast—these marketing pros manage and execute strategies that meet your business goals, build your market reach, and increase your ROI.
An outsourced marketing services firm has all the right people in place to tap creative strategies and open doors to boundless marketing possibilities. From the latest SEO tactics to social media marketing to website development and more, outsourced digital marketing experts will analyze your company’s work, develop a relevant marketing strategy, and create a marketing plan to help you reach goals and offer support to your internal departments. Plus, these outsourced marketing teams can provide analytics-driven insights to document your progress and pivot when needed, all while moving your marketing activities forward.
Outsourcing your key marketing initiatives frees up your staff for what they do best, enables your company to launch campaigns quickly, and puts a vetted team of writers, designers, brand analysts and marketers, website developers, SEO experts, and others right at your door—without putting an entire department on your payroll or burdening your hard-working staff.
Spending money on an outsourced marketing service also stretches your marketing budget. It generates more revenue in the short term via broader market reach, and it pays off in the long run by cutting the costs of hiring a senior marketing director (saving as much as one-third of the six-figure salary and benefits of that person).
Hiring an outsourced marketing team yields quantifiable results and you’ll receive regular reports detailing your business’ performance and ROI tied to your marketing activities—from a brand refresh to a new product launch to a digital ad campaign. This outsourced digital team will note which campaigns are performing best, and recommend the marketing strategies to continue pursuing, and the tactics to deploy to reach goals. Most importantly, since this outsourced team is working to guarantee your satisfaction, they will be creative thinkers and quick movers to ensure a hefty ROI on their efforts.
The teams at outsourced marketing service providers aren’t working for your company or brand alone; they work for a broad array of clients and in many different industries. These collaborations yield rich experience and diverse ideas they apply to your marketing needs. A strong in-house marketing team can help your company raise the bar, but nothing can compare to the experience of nimble outsourced marketing service professionals who understand the ins and outs of content creation, blog writing, and other leading practices.
Go ahead—give your marketing team that much-deserved vacation or personal time! Putting part of their workload with an outsourced vendor enables your staff to enjoy time off while our marketing activities continue.
Need support for overflow work, a cross-channel campaign, or a new marketing initiative? Visit our outsourced marketing services page and reach out to Rapunzel Creative to set-up an introductory call to learn more.