Creative Marketing Strategy Services
Results-driven marketing solutions
that propel your business forward.
There’s an old saying, “You can’t get there if you don’t know where you’re going.” Similarly, you can’t achieve your goals if you don’t know what they are. At Rapunzel Creative, our work starts with developing a marketing strategy that focuses on what you want to achieve for your business and marketing efforts.
Perhaps it’s to increase company revenues, improve website conversions, reach a new customer segment, or boost profitability by building sales of a particular brand or service. Working on a marketing strategy will help clarify your business goals as well as provide the basis for how you will reach them.
How We Work
Your marketing strategy is the foundation upon which all your marketing and advertising activities will be built, to gain new customers and retain existing ones. In short, it’s all the “what” that will inform the “how”—the eventual marketing plan—for promoting your goods or services.
Marketing strategy identifies your company’s:
- Target or ideal customer
- Value proposition – its competitive advantage or value it provides
- Key marketing messages – the pillars for marketing and advertising campaigns
- Overall goal(s)
Think of us as your marketing partner.
As part of our process, we uncover where your challenges lie and why—insights that inform our marketing strategy. We often find that the problems our clients perceive are not the actual issue—and that the path to achieving your goal is not as clear cut as it may seem. No worries; we love a good challenge. We will fully evaluate and understand where you are today to create highly targeted and cost-effective marketing strategies to get you to your goal.
The Benefits of a Marketing Strategy
A winning marketing campaign starts with a results-driven strategic marketing plan. At Rapunzel Creative, our process begins with an in-depth look at your industry, market trends and the behaviors of your target customers. Based on our findings, we carefully craft a marketing strategy that will build your brand and drive sales and meet the needs of your audience.
Our integrated marketing services create multiple touch points with the consumer and a seamless brand experience. The customer interacts with all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media. Our mission is to help you succeed with a comprehensive and creative marketing strategy that maximizes your budget and ensures your goals are met.
Elements of a Marketing Strategy
It ultimately comes down to communication—telling the right story about your brand across the appropriate marketing channels, to the right audience. And, creating the right marketing communication starts with a seasoned marketing agency that gets it—that truly knows that before you can promote anything, you must first know how to develop a strong marketing strategy. A marketing agency with savvy brand strategists and creative thinkers who can translate that marketing strategy into a compelling marketing plan, and turn those tactics into sales-building, attention-getting marketing, and advertising campaigns.
Single Event or Longterm Plan, We Can Build a Custom Marketing Strategy for You
As a full-service marketing agency, Rapunzel Creative helps companies drill down deep to develop a meaningful B2B or B2C marketing strategy, design an impactful marketing plan, and put that plan into action with innovative, creative work.
Because every business is different, every strategic marketing plan we create is highly customized. From in-depth traditional marketing plans with calendars and budgets to mini plans with short terms tactics, we can build a creative marketing strategy to meet your specific needs.
Contact us to request our complimentary marketing assessment for your business. We work with clients across a range of industries to help them clearly define their marketing strategy so they stand out in their markets and drive results.
We work with B2B and B2C companies in all industries including funded startups. Here are just a few of our success stories.
Automotive electronics company reports increases of 25-30% in product sales in one year
Social media contest gains reach of 32k and engagement with 5.5k followers in just a week.
National furniture manufacturer gains highly visible digital footprint and strong organic search results in a competitive marketplace
Regional food festival sells out 3 years in a row raising $20,000+ at each event
“I have already seen some startling results in my email campaigns. After just 2 weeks of strategy, design, and implementation my open rates have increased by 67%! Way above industry averages. This includes some emails that have achieved an open rate of 72.4%, 64.4%, 63% & 58.3% – unheard of! Talk about a return on my investment!”
“Rapunzel Creative brought a whole new energy to our branding with fantastic ideas and creativity. Lynn was in person for the consultation and was able to gain our trust on the spot. If you are looking to add new life to your brand/company, Rapunzel Creative is the company you need!”
“From creating a marketing plan to designing a website and print pieces to handling social media and press releases, Lynn Gregorski and her team handled everything creatively, and reliably. They understood our specific issues and desired outcomes and kept us on track and focused. Working with Rapunzel was a great experience and cost-effective. Our literacy program has grown and we exceeded our fundraising goals.”
“Rapunzel did an outstanding job working with us on Knightsbridge Technology Group’s marketing and digital presence, as well as, our website design and deployment. Rapunzel’s approach is collaborative and based on deep industry knowledge. Rapunzel’s contacts within the industry were extremely helpful in marketing Knightsbridge reinsurance software products.”