Digital ads, both display ads and native ads, are online, where a brand’s consumers spend much of their time. In this article we explain what native and display ads are and why we include them in clients’ marketing plans.
Remarketing is a multichannel approach to digital marketing that provides valuable consumer touchpoints to help increase conversions.
Rapunzel Creative Marketing designed a cross-channel marketing campaign for a NJ lake community to support its healthy lakes public initiative, with resident education and information about how to avoid high algal bloom and keep lakes open and safe.
Here are some tips to get search engine attention, and write relevant online copy that engages and builds your audience as well.
As a full-service digital marketing agency, Rapunzel Creative applies marketing analytics tools to our clients’ brand marketing campaigns to assess campaign effective, make data-driven decisions about marketing activities, and optimize spend
Rapunzel Creative shares the top digital marketing channels for businesses to build brand awareness, visibility, and market share
Are Facebook and Instagram ads still effective after the IOS 14.5 rollout? Some marketers are reporting poor reach and impact and then there is the reduced tracking and personalization capabilities.
How cross-channel marketing and a clear strategy helped a client retain its market share during the pandemic.
Facebook ads allow you to set up and track events or actions, but if you haven’t set up the new API, you may have trouble getting your ads to work or you may be missing important performance data. In today’s minicast, Anne Popolizio from Social Squib explains what you need to know about the API.
THE CLIENT: Global Asset Management Firm* CHALLENGE: A global asset management leader was seeking a fresh, new digital ad campaig [...]