Display vs. Native Ads and Why Brands Should Consider Them in Their Marketing Plan

2023-10-24T11:47:22-04:00October 24th, 2023|Categories: Blog, Digital Marketing|Tags: |

Digital ads, both display ads and native ads, are online, where a brand’s consumers spend much of their time. In this article we explain what native and display ads are and why we include them in clients’ marketing plans.

Case Study: Marketing Communication Campaign for New Jersey Lake Community

2023-06-13T13:44:55-04:00November 4th, 2022|Categories: Case Studies, Digital Marketing, Social Media|Tags: |

Rapunzel Creative Marketing designed a cross-channel marketing campaign for a NJ lake community to support its healthy lakes public initiative, with resident education and information about how to avoid high algal bloom and keep lakes open and safe.

Are You Writing Enough Relevant Copy to Get Search Engine Attention?

2024-01-08T10:18:58-05:00September 2nd, 2022|Categories: Blog, Digital Marketing, Marketing Strategy & Tips, Search Engine Optimization|Tags: |

Here are some tips to get search engine attention, and write relevant online copy that engages and builds your audience as well.

Sharpen and Improve Marketing ROI through Marketing Analytics

2023-06-13T13:44:56-04:00August 25th, 2022|Categories: Digital Marketing, Marketing Strategy & Tips|Tags: |

As a full-service digital marketing agency, Rapunzel Creative applies marketing analytics tools to our clients’ brand marketing campaigns to assess campaign effective, make data-driven decisions about marketing activities, and optimize spend

Are Facebook and Instagram ads still effective after the IOS 14.5 rollout?

2022-06-24T16:14:35-04:00August 23rd, 2021|Categories: Blog, Digital Marketing, Social Media|

Are Facebook and Instagram ads still effective after the IOS 14.5 rollout? Some marketers are reporting poor reach and impact and then there is the reduced tracking and personalization capabilities.

How Cross-Channel Marketing and Strategy Help a Client Retain its Market Share

2022-12-19T00:46:34-05:00August 23rd, 2021|Categories: Blog, Case Studies, Corporate Branding, Digital Marketing, Outsourced Marketing, Social Media, Website Design|

How cross-channel marketing and a clear strategy helped a client retain its market share during the pandemic.

Issues with Facebook Ad and Events? It could be the API.

2022-12-19T00:47:32-05:00August 6th, 2021|Categories: Blog, Digital Marketing, Social Media|

Facebook ads allow you to set up and track events or actions, but if you haven’t set up the new API, you may have trouble getting your ads to work or you may be missing important performance data. In today’s minicast, Anne Popolizio from Social Squib explains what you need to know about the API.