Top 10 Tips for Marketing Your Business on LinkedIn
Engagement. Networking. Conversions. How can your business engage with more than 610 million people in over 200 countries worldwide? Market your company on LinkedIn. This powerful professional networking platform can give you the edge you need to succeed in an increasingly competitive marketplace. But it’s not as simple as creating a company profile and going back to work. To generate leads, drive website traffic or build brand awareness, you need a strategy in place to achieve your marketing goals. Not sure where to start? Here are some quick-and-dirty tips. 1. Get Personal You may be marketing your company, but business is all about people. That’s why LinkedIn provides both a personal profile and company page. Your personal LinkedIn profile—and the [...]
How Much Does Corporate Branding Cost?
How Much Does Corporate Branding Cost? What You Can Expect to Pay for the Best Corporate Brand Identity Design Ask ten different companies what they spent on branding and you’ll get ten distinctly different price ranges that vary anywhere from $500 with a local designer to $50,000 with a top branding agency. With such a difference in price range, you may wonder how much should you spend on branding your company and what should you expect to get for the price you pay. Here that old saying holds true, “you get what you pay for.” both in design and depth of service. Each company has a unique set of needs — are they building a new brand, doing a brand [...]
Award-Winning Marketing and Branding Agency | NJ
Rapunzel Creative Marketing Winner in New Jersey Ad Club Awards RIDGEWOOD, NJ, June 6, 2019 Rapunzel Creative Marketing, based in Ridgewood, N.J. took a 2nd place award at the New Jersey Ad Club Awards, held on June 5, 2019 in Cedar Grove, NJ. The agency was being recognized for a social media video campaign designed for Conrad’s Confectionery in Westwood titled, “If You Stack ‘Em They Will Eat.” The entry category is “Video-Campaign, 3 or More Elements.” The campaign was created to promote ice cream pies and sandwiches as must-serve desserts during the November-December holiday season. Rapunzel Creative President, Lynn Gregorski conceptualized and wrote the campaign. The campaign was part of an over-arching marketing and branding strategy to promote Conrad's [...]
A Charity’s Brand Evolution
Nonprofit Brand Evolution and Donor Appeals THE CLIENT: Children's Aid and Family Services, a prolific nonprofit in New Jersey, has been undergoing a transformation and expansion of services. Long recognized for their award-winning foster and adoption programs, the charity also offers life-changing programs in the areas of drug and alcohol education, recovery support, housing and day programs for people with developmental disabilities, housing for teen mothers, and diapers and formula for families who are struggling at the poverty level. CHALLENGE: Create energy, excitement and donor support for the new services and programs the agency now provides in a Case for Support. Engage and inspire donors to help change lives through giving. STRATEGY: Working closely [...]
Top 20 New York Digital Agencies Report Names Rapunzel Creative
Rapunzel Creative Named a Top 20 New York Digital Agency by Agency Spotter Rapunzel Creative, a strategic marketing and branding agency was recognized as one of the top 20 New York digital agencies in a report by Agency Spotter. The annual report evaluates more than 350 digital marketing agencies based on Agency Spotter's proprietary research methodology. What factors into the selection? The report takes a broad look at digital agencies in the New York city radius who specialize in digital competencies such as digital strategy, marketing automation, web design and development, mobile design and development, e-commerce, social media marketing, content marketing, email marketing, inbound marketing and search. "New York is as competitive as it gets in the marketing world,” says [...]
Outsourced Marketing Agency Case Study | Rapunzel Creative, New Jersey
Outsourced Marketing Services Case Study We have all been there. The ad deadline that is looming, the SEO plan that was due last month and still needs work, and the backlog of content marketing work. Who’s gonna save your bacon? Whether you are a CMO, VP of Marketing or Marketing Director, the pressure of meeting deadlines, being able to provide measurable results and doing it all short-staffed are all day-to-day challenges. Oh, did I mention budget limitations? Here is a case study on how the expert marketers at Rapunzel Creative, an outsourced marketing agency, helped a global financial services corporation* get design projects completed within budget and on time. Our team integrated with their company culture, learned their Workfront [...]
Rapunzel Creative Featured as Women-Owned Ad Agency in Agency Spotter
Rapunzel Creative's President Featured in Agency Spotter Article on Woman-Owned Agencies Rapunzel Creative president and founder, Lynn Gregorski is featured in this week’s Agency Spotter article, “Women-Owned Agencies In Demand: Marketing No Longer a Boys Club” The article talks about 2018 being “the year of the woman” across the world and how more and more women are making strides in building woman-owned businesses. “Women in the workplace continue to fight for equal pay; meanwhile, female agency owners aren’t waiting,” says Rapunzel Creative president Lynn Gregorski. “We are part of a movement currently underway in which women are collaborating with and supporting other women-owned businesses,” she adds. Gregorski pointed to the fact that right now, women-owned businesses only account for 39% [...]
How to Effectively Market Your Financial Services Firm
In our digital age, properly marketing your financial firm online is essential. Customers only make financial commitments when they feel secure in their choice. With an economic market in constant fluctuation, it is key — now more than ever — to instill trust, promote a sturdy brand, and offer products that clients will see as reliable, efficient, and fiscally beneficial. Below are five guideposts to ensure your financial firm is marketing itself to the best of its ability. Create a solid brand — and then vary your tactics Whether you work directly with consumers or are a B2B partner, your marketing for your financial services needs to be compelling and versatile. Integrate tactile and digital experiences to increase impressions [...]
Rapunzel Creative Marketing is a Finalist in the 51st Annual NJ Ad Club Awards Competition
NEWS RELEASE Rapunzel Creative Marketing is a Finalist in the 51st Annual NJ Ad Club Awards Competition Full-service Marketing Agency is Recognized for Video Campaign for Conrad’s Confectionery In Westwood RIDGEWOOD, N.J., April 18, 2019 – Rapunzel Creative Marketing, based in Ridgewood, N.J. has been named a finalist in the 51st Annual NJ Ad Club Jersey Awards. The agency is being recognized for a video campaign created for Conrad’s Confectionery in Westwood titled, “If You Stack ‘Em They Will Eat.” The entry category is “Video-Campaign, 3 or More Elements.” The campaign was created to promote ice cream pies and sandwiches as must-serve desserts during the November-December holiday season. The copywriter and creative director of the video campaign was Lynn Gregorski, [...]
Six Benefits of Outsourced Marketing Services
No one really knows a brand better than the business owner—but expanding a brand’s reach and boosting engagement is another story. For SMBs that don’t have in-house marketing departments—or whose marketing manager is trying to cover a multitude of marketing bases—contracting with an agency for outsourced marketing services is a great way to save time and money while getting the word out about your products or services. Outsourcing your brand’s advertising and marketing keeps your staff lean and strategies fresh—and gets the work done quickly and professionally, freeing up your team to focus on your daily operation. Outsourced marketing services provide companies with some powerful business benefits. A Path for Growth Think of [...]
NJ Ad Club Award Finalist – Ice Cream Shop Social Media Video Campaign
Rapunzel Creative Marketing, based in Ridgewood, N.J. has been named a finalist in the 51st Annual NJ Ad Club Jersey Awards. The agency is being recognized for a video campaign created for Conrad’s Confectionery in Westwood titled, “If You Stack ‘Em They Will Eat.” The entry category is “Video-Campaign, 3 or More Elements.” The campaign was created to promote ice cream pies and sandwiches as must-serve desserts during the November-December holiday season. The copywriter and creative director of the video campaign was Lynn Gregorski, founder and president of Rapunzel Creative, with videography by Adam Boyer. "We are thrilled to be recognized among New Jersey's top advertising agencies and award-winning marketing firms," said Gregorski. CASE STUDY If You Stack [...]
5 Steps to Branding Your Tech Startup
5 Steps to Branding Your Tech Startup The ever-evolving technology scene creates an interesting dichotomy of old and new: while tech companies are part of a fresher, booming industry, they must still utilize the longstanding traditions of solid branding to launch and succeed. Today, the tech boom has expanded far past Silicon Valley; Newark, Princeton, and other regions of central New Jersey — along with Hartford, Connecticut — are quickly becoming bustling tech hubs, so the need to properly market your startup and build your brand is fierce and imperative, now more than ever. The principles for branding your business are often similar across occupational fields, but what separates the branding for a tech startup? As a tech innovator, you’ve already [...]