Lynn Gregorski

President & Founder

Once upon a time, there was a little girl whose parents nicknamed her Rapunzel. Although she did not have long blonde hair or spend her days locked in a high tower, she identified with the fairy tale heroine’s desire for freedom and her courage and tenacity to break boundaries and forge new paths.

Throughout her career, Lynn has been a bold, creative thinker known for recommending the less predictable approach, taking calculated risks, and being a strong voice for both her clients and their customers. With decades of marketing and advertising experience in her arsenal, she founded Rapunzel Creative in 2012 with a singular mission: to help businesses and nonprofit organizations develop powerful brands.

Today, Lynn leads a team of talented professionals in creating highly relevant marketing and communication strategies and engaging campaigns. Just as her business continues to evolve in ways she never imagined, Lynn’s experiences inform her process and expand her capacity for helping clients write the next chapter of their story.

Lynn’s body of work includes award-winning promotions, affiliate campaigns, ad sales marketing, and video production as well as print and digital advertising. Prior to launching her agency, she was Director, Affiliate Marketing & Advertising for CBS MarketWatch radio, TV, and broadband. At a time when digital advertising and broadband video were in their infancy, she developed attention-getting marketing and promotion strategies to increase distribution, revenue and ratings for the syndicated television show, radio network, and streaming video channel.

During her tenure as On-Air Promotions Manager at CNBC, Lynn and her team crafted the positioning line “Profit From It” and doubled CNBC’s network ratings. She also worked for cable networks including The Weather Channel, A+E and The Food Network, where she created promotions for The Naked Chef Jamie Oliver and launched the prime-time block Taste the Adventure. During her career, Lynn produced Emmy and Telly award-winning commercial promotions and she co-executive produced Tropical Sweets, a documentary that aired nationally on PBS.

Lynn and her team are deeply committed to giving back to their community. For several years they have developed donor and agency communication campaigns to support Children’s Aid and Family Services, one of northern New Jersey’s leading nonprofit providers of human services and child welfare programs. Lynn’s passion for animal welfare inspired her to found two successful New Jersey nonprofit organizations: Shelter Our Pets, which provides temporary foster care for the pets of victims of domestic violence who are fleeing abusive situations; and Halfway Hounds Canine Rescue, named one of the state’s top five shelters by CBS2 New York. She has donated her time as a volunteer with Teterboro Animal Shelter, Companion Animal Advocates, and the Animal Welfare Federation of New Jersey.

Lynn’s professional affiliations include the New Jersey Ad Club, The New Jersey Tech Council, Rockland Women’s Business Network, Women Connecting Women, Greater Pascack Valley Chamber of Commerce, Ridgewood Chamber of Commerce, Westwood Chamber of Commerce. She is a graduate of Syracuse University’s Newhouse School of Communication and earned a Certificate in Nonprofit Management from Cornell University Cooperative Extension in 2013.

Posts

Double Recognition of Rapunzel Creative Marketing as a Top Branding Agency in New Jersey & New York

October 25th, 2021|Categories: Blog, Corporate Branding, News|

Clutch and Visual Objects both independently recognized Rapunzel Creative Marketing for our work and glowing client reviews.

Are Facebook and Instagram ads still effective after the IOS 14.5 rollout?

August 23rd, 2021|Categories: Blog, Digital Marketing, Social Media|

Are Facebook and Instagram ads still effective after the IOS 14.5 rollout? Some marketers are reporting poor reach and impact and then there is the reduced tracking and personalization capabilities.

How Cross-Channel Marketing and Strategy Help a Client Retain its Market Share

August 23rd, 2021|Categories: Blog, Case Studies, Corporate Branding, Digital Marketing, Outsourced Marketing, Social Media, Website Design|

How cross-channel marketing and a clear strategy helped a client retain its market share during the pandemic.

Issues with Facebook Ad and Events? It could be the API.

August 6th, 2021|Categories: Blog, Digital Marketing, Social Media|

Facebook ads allow you to set up and track events or actions, but if you haven’t set up the new API, you may have trouble getting your ads to work or you may be missing important performance data. In today’s minicast, Anne Popolizio from Social Squib explains what you need to know about the API.

How Corporate Rebranding is Helping a Construction Company Build its Presence Online and in Print

May 3rd, 2021|Categories: Blog, Case Studies, Corporate Branding, Website Design|

Develop a full suite of marketing assets: an impactful logo, a new website with strong messaging, SEO and social media branding.