President & Founder
Once upon a time, there was a little girl whose parents nicknamed her Rapunzel. Although she did not have long blonde hair or spend her days locked in a high tower, she identified with the fairy tale heroine’s desire for freedom and her courage and tenacity to break boundaries and forge new paths.
Throughout her career, Lynn has been a bold, creative thinker known for recommending the less predictable approach, taking calculated risks, and being a strong voice for both her clients and their customers. With decades of marketing and advertising experience in her arsenal, she founded Rapunzel Creative in 2012 with a singular mission: to help businesses and nonprofit organizations develop powerful brands.
Today, Lynn leads a team of talented professionals in creating highly relevant marketing and communication strategies and engaging campaigns. Just as her business continues to evolve in ways she never imagined, Lynn’s experiences inform her process and expand her capacity for helping clients write the next chapter of their story.
Lynn’s body of work includes award-winning promotions, affiliate campaigns, ad sales marketing, and video production as well as print and digital advertising. Prior to launching her agency, she was Director, Affiliate Marketing & Advertising for CBS MarketWatch radio, TV, and broadband. At a time when digital advertising and broadband video were in their infancy, she developed attention-getting marketing and promotion strategies to increase distribution, revenue and ratings for the syndicated television show, radio network, and streaming video channel.
During her tenure as On-Air Promotions Manager at CNBC, Lynn and her team crafted the positioning line “Profit From It” and doubled CNBC’s network ratings. She also worked for cable networks including The Weather Channel, A+E and The Food Network, where she created promotions for The Naked Chef Jamie Oliver and launched the prime-time block Taste the Adventure. During her career, Lynn produced Emmy and Telly award-winning commercial promotions and she co-executive produced Tropical Sweets, a documentary that aired nationally on PBS.
Lynn and her team are deeply committed to giving back to their community. For several years they have developed donor and agency communication campaigns to support Children’s Aid and Family Services, one of northern New Jersey’s leading nonprofit providers of human services and child welfare programs. Lynn’s passion for animal welfare inspired her to found two successful New Jersey nonprofit organizations: Shelter Our Pets, which provides temporary foster care for the pets of victims of domestic violence who are fleeing abusive situations; and Halfway Hounds Canine Rescue, named one of the state’s top five shelters by CBS2 New York. She has donated her time as a volunteer with Teterboro Animal Shelter, Companion Animal Advocates, and the Animal Welfare Federation of New Jersey.
Lynn’s professional affiliations include the New Jersey Ad Club, The New Jersey Tech Council, Rockland Women’s Business Network, Women Connecting Women, Greater Pascack Valley Chamber of Commerce, Ridgewood Chamber of Commerce, Westwood Chamber of Commerce. She is a graduate of Syracuse University’s Newhouse School of Communication and earned a Certificate in Nonprofit Management from Cornell University Cooperative Extension in 2013.
Proud Member Of:
Bergen County Website Design Agency Helps New Jersey Companies Gain Market Attention — and Win Awards
Based in Bergen County, NJ, Rapunzel Creative Marketing designs award-winning websites for NJ and NY metro companies and non-profits for brand launches, rebranding initiatives, and to introduce new products and services.
The Best Strategies for Corporate Website Design and Brand Messaging for 2023
There are always updates to website design and organization to consider to create a better user experience and attract new site visitors.Here are some top website design and brand messaging strategies from Rapunzel Creative to get your company website (and brand) to stand out in 2023.
What is Digital Remarketing and When to Consider Using It?
Remarketing is a multichannel approach to digital marketing that provides valuable consumer touchpoints to help increase conversions.
Case Study: Marketing Communication Campaign for New Jersey Lake Community
Rapunzel Creative Marketing designed a cross-channel marketing campaign for a NJ lake community to support its healthy lakes public initiative, with resident education and information about how to avoid high algal bloom and keep lakes open and safe.
2023 Nonprofit Website Design Trends & Best Practices
Rapunzel Creative offers these trends and best practices for nonprofit website design in 2023.
2023 Trends for Nonprofit Communications and Fundraising
Rapunzel Creative offers a look at 2023 trends in nonprofit marketing communications and fundraising, including the latest digital marketing capabilities that help raise awareness and generate donations.
Are You Writing Enough Relevant Copy to Get Search Engine Attention?
Here are some tips to get search engine attention, and write relevant online copy that engages and builds your audience as well.
Sharpen and Improve Marketing ROI through Marketing Analytics
As a full-service digital marketing agency, Rapunzel Creative applies marketing analytics tools to our clients’ brand marketing campaigns to assess campaign effective, make data-driven decisions about marketing activities, and optimize spend
Measure Return on Investment (ROI) From a Website Redesign
Organizations must invest in a website redesign to stay competitive with brand messaging, digital marketing trends, and UX and search principles.