Lynn’s body of work includes award-winning promotions, affiliate campaigns, ad sales marketing, and video production as well as print and digital advertising. Prior to launching her agency, she was Director, Affiliate Marketing & Advertising for CBS MarketWatch radio, TV, and broadband. At a time when digital advertising and broadband video were in their infancy, she developed attention-getting marketing and promotion strategies to increase distribution, revenue and ratings for the syndicated television show, radio network, and streaming video channel.
During her tenure as On-Air Promotions Manager at CNBC, Lynn and her team crafted the positioning line “Profit From It” and doubled CNBC’s network ratings. She also worked for cable networks including The Weather Channel, A+E and The Food Network, where she created promotions for The Naked Chef Jamie Oliver and launched the prime-time block Taste the Adventure. During her career, Lynn produced Emmy and Telly award-winning commercial promotions and she co-executive produced Tropical Sweets, a documentary that aired nationally on PBS.
Lynn and her team are deeply committed to giving back to their community. For several years they have developed donor and agency communication campaigns to support Children’s Aid and Family Services, one of northern New Jersey’s leading nonprofit providers of human services and child welfare programs. Lynn’s passion for animal welfare inspired her to found two successful New Jersey nonprofit organizations: Shelter Our Pets, which provides temporary foster care for the pets of victims of domestic violence who are fleeing abusive situations; and Halfway Hounds Canine Rescue, named one of the state’s top five shelters by CBS2 New York. She has donated her time as a volunteer with Teterboro Animal Shelter, Companion Animal Advocates, and the Animal Welfare Federation of New Jersey.
Lynn’s professional affiliations include the New Jersey Ad Club, The New Jersey Tech Council, Rockland Women’s Business Network, Women Connecting Women, Greater Pascack Valley Chamber of Commerce, Ridgewood Chamber of Commerce, Westwood Chamber of Commerce. She is a graduate of Syracuse University’s Newhouse School of Communication and earned a Certificate in Nonprofit Management from Cornell University Cooperative Extension in 2013.