Rebranding a Health Coaching Business

Butterfly Health and Wellness Coaching, based in Montvale, New Jersey, originally launched their business with a logo from an online stock logo service and a website template and platform provided by a health coaching school.  Rapunzel Creative was hired to work with Owner and Health Coach Karin Haddy to rebrand the company and help grow the business.

Working closely with Karin we began by defining the business and brand, identifying the target market and create a long-term marketing plan. We wanted to portray the owner’s energy, approachability, joy and passion in every avenue of marketing we created.

Our first recommendation was to make changes to the logo.  The existing logo created through a stock online service was imbalanced and when printed the business name appeared too small in relation to the design.  When added to flyers or even a business card the small text disappeared.


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By rebalancing the text and design, the logo can be printed small with the text still visible. The repositioning of the butterfly icon to the back of the lettering creates a sense of motion and better balances the logo overall.

To provide a push to her business we launched several projects simultaneously. We began with a flyer template that the company could use to promote upcoming events and seminars. This template could be easily updated by the owner for each new event. At the same time, we began to build a new website and online presence for the company.


The original site was on the domain name: To make site access more user-friendly we shortened the domain to The new Butterfly Health and Wellness Coaching site include a front page slider, a blog, recipes, events calendar, social links, seminar registration, shopping cart, testimonials, press, email sign-up, contact form and QR reader.

Haddy and Butterfly Health and Wellness Coaching quickly became busy with seminars and presentations at schools, local businesses and at the office. Rather than the traditional tri-fold brochure, we wanted to create something unique and eye-catching that allowed for brightly colored photos. A half-fold brochure was created for the client featuring an image of a woman representing the freedom to fly and feel rejuvenated through the services offered by the company.

In only four months of working with Rapunzel Creative, Butterfly Health and Wellness Coaching hit its one-year sales and business goals.


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About Rapunzel Creative

Rapunzel Creative is an award-winning branding, digital marketing, and advertising agency located in Bergen County, New Jersey, within the New York metro market. Services include business branding, website design, digital marketing (such as social media, SEO, and email marketing) and advertising campaigns. The agency also specializes in nonprofit marketing and branding. Rapunzel Creative is certified by the State of New Jersey as a (WBE) Women Business Enterprise, is a WBENC certified organization, and is a certified SBA and WOSB and approved contractor with the Port Authority of New York and New Jersey.