Rapunzel Creative was tapped to develop a completely new website, from navigation to written content, for an established catering and reception hall in northern New Jersey. The owner’s goal was to simplify and clearly communicate his offerings and pricing to improve the customer experience. The venue’s clientele is largely Spanish speaking, with 85% of parties serving the Latino community, often for quinceañera and sweet 16 parties.
The Rapunzel Creative team reconfigured navigation, designed new website pages, and rewrote the copy to optimize for relevant search terms and to be more competitive in the crowded NJ and NY metro market. The new website design:
- Is well-optimized for SEO to enhance organic search results
- Spells out the reception hall’s event packages and pricing
- Has a translation interface for Spanish content
- Details all the services and amenities
- Showcases the various types of events it hosts
- Features beautiful photography of the space and parties
- Includes unique selling points that give visitors more reasons to contact the venue
The website launched in February 2023.
The client has reported that within the first month of the website launch, the average number of tours per week has nearly tripled and the booking rate has doubled from 20% to 40%. The inquiries the owner is receiving about booking the ballroom have higher purchase intent as well.
“We are getting many more inquiries and they are more serious in nature, which in turn is yielding more tours,” reports owner Jim Robbins, owner of Garden Vista Ballroom. “Clients are now able to easily work through the website, read what’s available, and those who are in the event planning stage are then calling to meet with our coordinators and tour the premises.”
The new website offers content in both English and Spanish to make it easier for visitors to learn about what’s available in the reception packages, creating a smoother buyer’s journey and leading to more tour appointments.
Additionally, Jim notes that he is now reaching a much broader geographic area than Passaic County, where the party venue is located. He is getting phone calls from Union and Rahway in Union County, Jersey City in Hudson County (in New Jersey) and as far away as the Bronx, New York.
“The Rapunzel Creative team understood the assignment and the clarity I wanted to achieve on the website. Plus, since the new website has launched, it has freed up my time to manage the business, since all the information about our services and pricing is right there for visitors to read; this has cut down on the number of phone calls and emails I had been getting previously to ask for that information. And having it all right there in both English and Spanish has been very helpful.”
Contact Rapunzel Creative for results-driven website design services
To get started on a new website design for your company—or to request a website audit—schedule a short introductory call with Rapunzel Creative.
About Rapunzel Creative
Rapunzel Creative is an award-winning branding, digital marketing, and advertising agency located in Bergen County, New Jersey, within the New York metro market. Services include business branding, website design, digital marketing (such as social media, SEO, and email marketing) and advertising campaigns. The agency also specializes in nonprofit marketing and branding. Rapunzel Creative is certified by the State of New Jersey as a (WBE) Women Business Enterprise, is a WBENC certified organization, and is a certified SBA and WOSB and approved contractor with the Port Authority of New York and New Jersey.