Write on Sports is a New Jersey-based nonprofit organization that provides literacy programs through sports journalism to at-risk, inner-city middle school students in disadvantaged communities. The nonprofit engaged Rapunzel Creative to help the organization develop a strategic marketing, messaging and communications plan, donor acquisition roadmap, and grow brand awareness of the organization’s unique programs.
Over the last year, Rapunzel Creative has been working closely with the organization’s Community Engagement Director and board members.
Write on Sports is run by a small staff and a board of trustees who volunteer their time and talent. Executing all marketing activities while also doing community outreach and building relationships with school districts, parents and students was challenging to say the least!
“We needed specific professional help with our marketing communications strategy to help us grow, because we were hampered by lack of time, appropriate personnel, and expertise to pull it all together,” said Shannon Schmitt, community engagement director. “Our website and marketing materials in particular needed updating and our board recognized that we needed strong marketing materials in place to grow. Given our limited resources, we knew we needed to engage a full-service marketing and branding firm.”
After conducting an online search, Write on Sports talked to several marketing firms of varying sizes. The team decided they preferred a boutique agency with experience in nonprofit marketing and messaging—especially one in NJ, where its biggest growth opportunity is right now.
“Rapunzel Creative checked all the boxes. Based in North Jersey, the right size, nonprofit experience, and offering web development, design, and social media marketing.”