Client: ¡VamosPay! is a prepaid card offered by a startup fintech firm, as an alternative solution for unbanked/underbanked consumers.
Target Audience: Multicultural individuals, families, and business owners in the Hispanic and Latino population. This consumer group is leery of traditional banking institutions, which they feel does not address their needs. They also need a full-featured solution that is simple and less expensive to use, and that they can use for multiple purposes every day, from a company that understands their community.