Lynn Gregorski
President & Founder
Once upon a time, there was a little girl whose parents nicknamed her Rapunzel. Although she did not have long blonde hair or spend her days locked in a high tower, she identified with the fairy tale heroine’s desire for freedom and her courage and tenacity to break boundaries and forge new paths.
Throughout her career, Lynn has been a bold, creative thinker known for recommending the less predictable approach, taking calculated risks, and being a strong voice for both her clients and their customers. With decades of marketing and advertising experience in her arsenal, she founded Rapunzel Creative in 2012 with a singular mission: to help businesses and nonprofit organizations develop powerful brands.
Today, Lynn leads a team of talented professionals in creating highly relevant marketing and communication strategies and engaging campaigns. Just as her business continues to evolve in ways she never imagined, Lynn’s experiences inform her process and expand her capacity for helping clients write the next chapter of their story.
Lynn’s body of work includes award-winning promotions, affiliate campaigns, ad sales marketing, and video production as well as print and digital advertising. Prior to launching her agency, she was Director, Affiliate Marketing & Advertising for CBS MarketWatch radio, TV, and broadband. At a time when digital advertising and broadband video were in their infancy, she developed attention-getting marketing and promotion strategies to increase distribution, revenue and ratings for the syndicated television show, radio network, and streaming video channel.
During her tenure as On-Air Promotions Manager at CNBC, Lynn and her team crafted the positioning line “Profit From It” and doubled CNBC’s network ratings. She also worked for cable networks including The Weather Channel, A+E and The Food Network, where she created promotions for The Naked Chef Jamie Oliver and launched the prime-time block Taste the Adventure. During her career, Lynn produced Emmy and Telly award-winning commercial promotions and she co-executive produced Tropical Sweets, a documentary that aired nationally on PBS.
Lynn and her team are deeply committed to giving back to their community. For several years they have developed donor and agency communication campaigns to support Children’s Aid and Family Services, one of northern New Jersey’s leading nonprofit providers of human services and child welfare programs. Lynn’s passion for animal welfare inspired her to found two successful New Jersey nonprofit organizations: Shelter Our Pets, which provides temporary foster care for the pets of victims of domestic violence who are fleeing abusive situations; and Halfway Hounds Canine Rescue, named one of the state’s top five shelters by CBS2 New York. She has donated her time as a volunteer with Teterboro Animal Shelter, Companion Animal Advocates, and the Animal Welfare Federation of New Jersey.
Lynn’s professional affiliations include the New Jersey Ad Club, The New Jersey Tech Council, Rockland Women’s Business Network, Women Connecting Women, Greater Pascack Valley Chamber of Commerce, Ridgewood Chamber of Commerce, Westwood Chamber of Commerce. She is a graduate of Syracuse University’s Newhouse School of Communication and earned a Certificate in Nonprofit Management from Cornell University Cooperative Extension in 2013.
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Posts
A Charity’s Brand Evolution
A prolific nonprofit wanted to create energy, excitement, and donor support for its new services and programs.
Rapunzel Creative Named a Top 20 New York Digital Agency by Agency Spotter
Rapunzel Creative, a strategic marketing and branding agency was recognized as one of the top 20 New York digital agencies in a report by Agency Spotter. The annual report evaluates more than 350 digital marketing agencies based on Agency Spotter's proprietary research methodology.
Outsourced Marketing Agency Case Study | Rapunzel Creative, New Jersey
As an outsourced marketing firm, the team at Rapunzel Creative completed over 75 graphic design projects in a six month period, at a fraction of the cost of hiring a staff person.
Rapunzel Creative Featured as Women-Owned Ad Agency in Agency Spotter
Rapunzel Creative president and founder, Lynn Gregorski is featured in this week’s Agency Spotter article, “Women-Owned Agencies In Demand: Marketing No Longer a Boys Club.”
How to Effectively Market Your Financial Services Firm
In our digital age, properly marketing your financial firm online is essential. Here are five guideposts to ensure your financial firm is marketing itself to the best of its ability.
Rapunzel Creative Marketing is a Finalist in the 51st Annual NJ Ad Club Awards Competition
Rapunzel Creative Marketing, based in Ridgewood, N.J. has been named a finalist in the 51st Annual NJ Ad Club Jersey Awards.
Six Benefits of Outsourced Marketing Services
Outsourcing your brand’s advertising and marketing keeps your staff lean and strategies fresh—and gets the work done quickly and professionally.
NJ Ad Club Award Finalist – Ice Cream Shop Social Media Video Campaign
Rapunzel Creative Marketing has been named a finalist in the 51st Annual NJ Ad Club Jersey Awards recognized for a video social media campaign.
5 Steps to Branding Your Tech Startup
The need to properly market your startup and build your brand is fierce and imperative, now more than ever. Here are five tips.