Rapunzel Creative Marketing Winner in New Jersey Ad Club Awards
RIDGEWOOD, NJ, June 6, 2019
Rapunzel Creative Marketing, based in Ridgewood, N.J. took a 2nd place award at the New Jersey Ad Club Awards, held on June 5, 2019 in Cedar Grove, NJ. The agency was being recognized for a social media video campaign designed for Conrad’s Confectionery in Westwood titled, “If You Stack ‘Em They Will Eat.” The entry category is “Video-Campaign, 3 or More Elements.” The campaign was created to promote ice cream pies and sandwiches as must-serve desserts during the November-December holiday season.
Rapunzel Creative President, Lynn Gregorski conceptualized and wrote the campaign. The campaign was part of an over-arching marketing and branding strategy to promote Conrad’s Thanksgiving-themed chocolates and ice cream food products. This was the agency’s only entry in the awards.
The Rapunzel Creative team developed three 15-second videos that promoted the products by offering different serving ideas such as stacking a variety of ice cream sandwiches to create a stunning dessert. “We are thrilled to take home an award for this campaign,” said Gregorski. Though we had a small crew and production budget, we created a campaign that was memorable and increased sales by 30%.” The posts dramatically increased follower engagement and generated buzz about the products.
About Rapunzel Creative
Rapunzel Creative is a results-driven strategic marketing and advertising agency that builds innovative brands and drives sales through imaginative campaigns, digital marketing, and advertising. It specializes in helping corporations gain market share by reinventing existing brands or developing new brands that are value-centric, distinctive, and memorable. Rapunzel Creative’s portfolio includes B2B and B2C brand advertising in a wide range of industries, including technology, insurance, automotive, financial services, real estate, law, manufacturing, health and wellness, hospitality, tourism, and nonprofit. The agency was founded by Lynn Gregorski in 2012.
Media contact: Lynn Gregorski