Food, Wine and Beer Festival Marketing Case Study

Marketing Strategy for a Nonprofit Fundraiser

Rapunzel Creative just completed the marketing and social media for the 9th annual Taste of Westwood, a nonprofit fundraiser food, beer and wine festival in Westwood, NJ!  Our goal was to sell-out in advance and we did it again – the third year in a row!  We would like to thank our clients Martha Urbiel, Mike Fitzsimmons and the nonprofit. The Friends of the Westwood Library for making us a part of this event.  We greatly appreciate the recognition we received in a recent letter to the editor of NorthJersey.com.

SCOPE
Create a branding and marketing strategy to position this nonprofit fundraising event as the ultimate regional food festival.

  • Market annual fundraiser
  • Sell-out tickets in advance
  • Attract a younger audience – millennials
  • Promote participating restaurants
  • Establish Westwood as a food destination
  • Raise $20,000

WHAT WE DID
PR, social and online campaigns.
Younger sell-out crowds three years in a row!
Over $20,000 raised!
Created a vibrant social media brand with engaged followers:

Marketing and Social Media Services from Rapunzel Creative

RESULTS

0
Facebook contest reach over 10k with 466 post comments and likes.
0%
Instagram followers increased by 70% and the Twitter audience grew 27%.
0%
Increase in ticket sales and net profit over previous year.
$0
Over 20,000 was raised for the event.

RESULTS

0
Facebook contest reach over 10k with 466 post comments and likes.
0%
Instagram followers increased by 70% and the Twitter audience grew 27%
0%
Increase in ticket sales and net profit over previous year
0
Over 20,000 was raised for the event.

“A big part of the overwhelming success of this year’s event was the customized marketing plan designed and professionally executed by Rapunzel Creative. Through website design, social media and branding, Laura and Lynn created a buzz around the event which led to our third straight sell-out.”

Martha Urbiel, Director, Westwood Public Library, Mike Fitzsimmons, Taste of Westwood

“We are all about having a really good strategy in place,” says Rapunzel Creative President, Lynn Gregorski.  “We had a really comprehensive social media plan we followed and we engaged with page visitors daily.  We also ran two ad campaigns and two successful contests which kept the local community involved and talking about the event!”

Services: Marketing Plan, Social Media Plan, Social Media Management, Facebook Advertising