In 2015, Google announced a major change in search engine algorithms giving ranking priority to websites that display well on smartphones and other mobile devices. This date was named Mobilegeddon, and Google’s decision set the stage for making a website’s mobile presence directly correlated to its search ranking. This solely justifies why responsive website design is critical!
A responsive site is a website that provides optimal viewing across a wide range of mobile and tablet devices. A responsive site automatically resizes the content and layout of a site, to fit the screen of each device. Why is a responsive site important for your business? When people are searching for your services on their phones or devices, you want to have a web site that will display clearly and professionally on any size screen and that will be easy to navigate from any device.
Having a responsive website is more important than ever. “The number of mobile phone users in the world is expected to pass the five billion mark by 2019. The number of smartphone users is forecast to grow from2.1 billion in 2016 to around 2.5 billion in 2019, with smartphone penetration rates increasing as well,” according to Statista. In 2018, it was expected that “US adults will spend an average of 3 hours, 35 minutes per day on mobile devices in2018, an annual increase of more than 11 minutes,” according to eMarketer.
We’ve all seen what it looks like when a site doesn’t display correctly on a tablet or cell phone. You might see chunks of a navigation bar or a random photo or bits of text and links. But now not only will your visitors struggle with navigating a non-responsive site, but they may not find you on the first page of a search.
Need help creating a responsive themed site? We don’t just build site, we build customer experiences. Contact Rapunzel Creative at 877-709-3456 for a complimentary consultation.