Welcome to Lunch with Lynn, a midday bite of marketing insight. Today, I’m sharing three inspiration social media marketing stories you can learn from.
Under Armour’s “I Will What I Want”
Content marketing company Convince&Convert profiled Under Armour’s “I Will W1hat I Want” campaign with supermodel Gisele Bundchen as a social media event designed to empower women. As part of the video ad campaign, and in anticipation of fan comments and questions, incoming social media comments both positive and negative were incorporated into the video. Read the full article and watch the video. This innovative idea can be applied to your own self-promotion. Think about using a live comment feed as a part of your next event, webinar or presentation.
Comedy Central’s The Daily Show Hidden Videos
Adhere recognized Comedy Central’s The Daily Show Hidden Videos campaign as one of the “Top 10 Influential Social Media Marketing Campaigns of 2016.” As host Jon Stewart was transitioning off the Daily Show, Comedy Central ran an online video scavenger hunt promoted through Google Adwords. The campaign racked up 38 million impressions and 2.8 million views! Read the full article.
Excedrin – #DebateHeadache
According to TalkWalker Excedrin capitalized on last year’s presidential debates with an impactful social media campaign. TalkWallker reports, “On the day of the final debate, Excedrin posted and then promoted several tweets and their hashtag with a very simple message that resonated with everyone, not just headache sufferers. The results were spectacular. #DebateHeadache was used over 100,000 times taking on a life of its own. The campaign was so successful it became a news story of its own featured in the New York Times and Adweek among others.”
These national campaigns provide great inspiration for creating brand-specific, customized social media campaigns. Put your own twist on one of these concepts. Thanks for lunching with me!