Reasons to Work with a Woman-Owned Advertising and Marketing Agency
With Women’s Equality Day approaching on Aug. 26, Rapunzel Creative is sharing why you’d want to consider working with a woman-owned business. Here are some reasons why working with a woman-owned advertising and marketing agency might be right for you.
Working with a woman-owned advertising and marketing agency can maximize your budget and deliver greater ROI
Better Return on Investment
A successful marketing strategy begins with a clearly defined budget and set of goals. It is important that the marketing agency you choose understands how much you can afford to spend so that they can help you achieve ROI. A recent Forbes article1 stated that women-led companies tend to perform better than those led by men. In fact, businesses founded by women reported more than TWO times as much revenue as companies founded by men. Now, that is a greater ROI!
Thinking Outside the Box
One of the reasons women-led companies tend to perform better than those led by men may be that women in leadership grow and nurture their staff. They are more likely to have engaged and inspired employees that customers trust as a consultative partner—one that strives to understand your business and make informed recommendations.
It can be difficult to come up with new marketing strategies. Our services include identifying creative marketing gaps and opportunities. Women influence up to 80 percent of the buying decisions in the U.S. and are naturally more creative which will help elevate your marketing to new levels.
Women are also natural problem solvers. They make the perfect partner when it comes to measuring performance, what to test and how to continually improve results. A successful marketing strategy must monitor and measure key performance indicators (KPIs). Your marketing agency should set recurring meetings to evaluate which tactics are working and which need to be altered or dropped.
Certified as a Women’s Business Enterprise and WBENC
LinkedIn data shows that most marketing jobs are held by women and they are dominating the marketing field. Most marketing leaders are women too, but only 0.1 percent of creative agencies are founded by women.
Many organizations encourage, guide, and help other women in the business world. Rapunzel Creative Marketing has received national certification as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC). WBENC is the nation’s largest third-party certifier of businesses owned and operated by women in the United States.
There are many corporations that seek to open their bidding process to more women-owned businesses; WBE and WBENC certification puts Rapunzel on the list of vendors who meet these criteria, so we have the potential to share our marketing and branding expertise with even more companies.
Contact Rapunzel Creative, a Woman-Owned, Award-Winning Agency in the New York & New Jersey Metro
To get started on crafting your strategic marketing plans and attention-grabbing promotions that engage your customers and generate ROI—schedule a short introductory call with Rapunzel Creative today.
About Rapunzel Creative
Rapunzel Creative is an award-winning branding, digital marketing, and advertising agency located in Bergen County, New Jersey, within the New York metro market. Services include business branding, website design, digital marketing (such as social media, SEO, and email marketing) and advertising campaigns. The agency also specializes in nonprofit marketing and branding. Rapunzel Creative is certified by the State of New Jersey as a (WBE) Women Business Enterprise, is a WBENC certified organization, and is a certified SBA and WOSB and approved contractor with the Port Authority of New York and New Jersey.