Welcome to “Lunch with Lynn,” fresh-picked marketing and musings from Rapunzel Creative President Lynn Gregorski. On the menu today, that pesky blue constellation-like background that appears on LinkedIn profiles. So many people ask me, “What do I do with that?” “What do I put there?”
This circuit board of a background is the default background for every person’s career (personal) and company profile on LinkedIn and it’s easy to change. Most importantly it should reflect YOU. For your professional LinkedIn profile, I recommend choosing a background image that reflects your personality, industry or passion. If you are an artist, the background may be a work of art or splashes of paint. An automotive manufacturer may feature a new car model that was just released. A scientist may use an image from the lab, or cells as seen through a microscope. Find a photo, real or conceptual, that resonates with you. Once you choose your background, you can change it out seasonally, quarterly or yearly. It’s all a matter of personal preference.
The next step is sizing your image and then posting it to your profile. LinkedIn’s specs say that the background images must be:
- File type JPG, GIF or PNG
- No larger than 8MB.
- Recommended pixel dimensions are 1584 (w) x 396 (h) pixels.
Use a tool like Photoshop, PicMonkey or Canva to create your background image and get it to the right size. Add messaging and logos. Then go to your profile and click “Update Background Photo.” Upload and test. If needed, adjust your image and re-upload.
Another lunch-hour snippet of advice – don’t put this on the back burner. Your LinkedIn profile is your professional, online resume and business card. Make it shine by adding a fresh, unique background image to your profile.
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MORE LINKEDIN TIPS
Now that you’ve updated your cover image, it’s time to take a look at your LinkedIn marketing strategy. Using LinkedIn to expand and enhance your digital footprint should be part of your social media and marketing efforts. As a leading B2B search engine, LinkedIn is there to help you create a brand for your company, products or services—and for yourself as a professional in your field. It is also a great way to cultivate leads.
Your headline and profile summary are key ways to brand yourself to your prospective clientele. Make your headline targeted to their pain points or your specific expertise so LinkedIn users will know in a flash “what’s in it for them” by working with you. Remember that your profile summary is searchable content where you can lay out the benefits of your products or services, talk about your specialization, and give readers a chance to get to know you a bit. Don’t be tempted to write it out like a resume but rather, use the summary as a branding tool that ties in with your website and other digital branding assets. If you have both a personal profile and a company page, make sure these are distinct in terms of copy—remember, your profile is about you and your personal brand.
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Also be sure to vary the content you post—your own articles, third-party pieces, quotes, and commentary are among the types of content that makes sense there. You can also sponsor posts and create a LinkedIn ad campaign to reach your target audience. If you need help developing a LinkedIn branding and marketing strategy or want to know more about how to make LinkedIn part of your overall social media marketing efforts, Rapunzel Creative can help; we offer LinkedIn marketing and social media packages to help brand your business and generate leads.
Need help? Rapunzel Creative offers LinkedIn marketing and social media packages to help brand your business and generate leads. As a full-service strategic marketing and branding firm, we thrive on creating attention-grabbing brand campaigns and promotions that speak to your target customers and generate ROI. Call us at 877-709-3456 or schedule a discovery call through our online calendar.
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Rapunzel Creative is a results-driven strategic marketing and advertising agency that works hand-in-hand with companies across the country to build innovative brands and drive sales through imaginative campaigns, digital marketing, and advertising. Our team of expert strategists, designers, and developers help corporations gain market share by reinventing existing brands or developing new brands that are value-centric, distinctive, and memorable.
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With our deep bench of creative marketers and breadth of experience in a range of industries, Rapunzel Creative is adept at pinpointing the compelling story behind a company’s brand – and sharing it in ways that will resonate with the right audience, boost visibility, and build market share.