The website incorporates honoree videos and stories, and a search feature for visitors to find honorees based on simple criteria. The pages dedicated to nominations are easy to follow, with options for completing and submitting a nomination form on the site or signing up to receive email notifications about the process.
Since the nomination time frame is only two months, a deadline countdown clock is embedded on relevant pages.
In tandem with the new website, the Rapunzel Creative team also created a series of paid social media ads and organic posts that focus on NJ changemakers theme, each with a photo of a past honoree. The social media campaign creates awareness of the award program and informs NJ residents that the organization is accepting nominations. One series is a hyperlocal campaign with callouts to specific NJ urban areas to help garner nominations from all state counties.