Rapunzel Creative was retained to work with a national food service company to brand and launch a new to market senior meal delivery kit that provides specialized nutrition to individuals with chronic health conditions. The service provides direct-to-door delivery of nutritious frozen meals to health plan members as part of their benefits.
Rapunzel Creative Marketing, a New Jersey-based marketing and branding agency, designed and developed the website with SEO-driven copy to help bolster brand awareness. The website features audience-specific pages detailed with insightful information on the meal plan service. Rapunzel Creative also designed the meal delivery box and meal information cards that get shipped inside the box. To help bring the story of the product to life, Rapunzel Creative Marketing wrote and produced a live-action video that showcases the benefits of the service and explains how the service works.