Production Contracting is a thriving full-service commercial construction company based in northern NJ, that works extensively in NJ and NY. The client had an outdated website with limited functionality, an old logo, and lack of digital presence. The firm’s owners came to Rapunzel Creative to create a contemporary brand identity across channels that reflects the high quality and breadth of its work, especially as they relate to the competitive New York City metro market.
The brand development project included complete website design, development and copywriting, with SEO-dense, keyword-driven copy that also tells the Production Contracting story; graphic design comprising a new logo and marketing collateral (brochure, business cards); social media branding and setup; and SEO strategy. The new website enables Production Contracting to make updates as needed to its online portfolio and blog, and the brochure design ties back to the website for cohesive branding. This project speaks to the value of a company rebrand, with results that create a totally fresh brand image and marketing assets that showcase the client’s projects and capabilities.