Brevolution is a startup with a proprietary system for freeze drying breast milk. Its process offers superior convenience for families and a provides a revenue stream for medical practices, birthing centers, and adjacent healthcare providers. A comprehensive branding and creative brief helped the Rapunzel Creative corporate branding team develop a product name and tagline, and create all branding elements. Once the color palette was chosen-vibrant yet soothing-Rapunzel Creative’s designer developed the logo, which uses a highly stylized “b” for Brevolution; the image goes further to convey the profile of a woman’s breast, tying the visual brand directly to the company’s mission.
The process of lyophilization consists of three separate, unique, and interdependent processes; freezing, primary drying (sublimation), and secondary drying (desorption).