Project Description
A community in New Jersey engaged Rapunzel Creative to develop a consumer awareness ad campaign about the importance of maintaining septic systems and avoiding ground chemicals to keep area lakes healthy and clean.
The Rapunzel Creative team designed a multi-channel educational marketing campaign using these tactics:
Landing Page: A campaign-specific landing page, branded with the campaign tagline, was created; it provides important educational information and helpful tips for residents about the dangers of high algal bloom, with content that explains why septic tank pumping/maintenance and a switch to natural fertilizers are so vital to maintaining healthy lakes.
![environmental website design agency](https://www.rapunzelcreative.com/wp-content/uploads/2022/08/environmental-website-design-agency.jpg)
![sustainability website design branding agency](https://www.rapunzelcreative.com/wp-content/uploads/2022/08/sustainability-website-design-branding-agency.jpg)
Direct Mail: Two direct mail pieces were sent (via EDDM) to every home in the New Jersey borough, with the campaign QR code and URL that brings residents to a custom-designed landing page.
![environmental marketing campaign agency new jersey](https://www.rapunzelcreative.com/wp-content/uploads/2022/08/environmental-marketing-campaign-agency-new-jersey.jpg)
Social Media Ads: Facebook and Instagram ad campaigns were created to support the direct mail and the messaging on the web page.
![environmental marketing campaign services](https://www.rapunzelcreative.com/wp-content/uploads/2022/08/environmental-marketing-campaign-services.jpg)
![environmental marketing communications agency](https://www.rapunzelcreative.com/wp-content/uploads/2022/08/environmental-marketing-communications-agency.jpg)
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