Cleaning-up Clean Image Company Case Study
CASE STUDY
by Lynn Gregorski, President, Rapunzel Creative
September, 2015
THE CUSTOMER
Clean Image commercial cleaning company provides the highest quality professional cleaning, building maintenance, janitorial service and repair services for companies large and small. In business for over 40 years, we offer a 24-7 on-call service, professional staffing, on-site supervision, cleaning supplies and we are fully bonded and insured. Clean Image commercial cleaning company proudly serves Bergen County, Rockland County, Orange County, Passaic County, Hudson County, Somerset County, Westchester and the five boroughs of New York: Manhattan, Brooklyn, Queens, Staten Island and the Bronx.
THE CHALLENGE
Clean Image had very little online presence with a website that was out-of-date and not mobile-friendly. When owner Anthony Perrone first met with the team at Rapunzel Creative, he wanted a new website and a whole new clean, contemporary corporate image.
THE CAMPAIGN
Clean Image is the perfect example of how Rapunzel Creative can rebrand your business with a new identity, color palette, content and print collateral.
We started the process by revamping the company logo and brand. The new logo clearly shows corporate buildings helping to separate the company from residential cleaning services. The new bright, bold colors stand-out.
Original website home page.
WEBSITE REDESIGN
Working closely with Owner Anthony Perone, we reviewed all the many services of Clean Image and created a structure and navigation map for the site. Our design team went to work developing a sharp website design while team copywriter Laura Huisking crafted the story and keywords. Because Clean Image offers a wide variety of services for corporations, institutions, offices and small businesses, the website design features an easy-to-follow menu of services.
To highlight Clean Image’s history of excellence and service, we featured owner Anthony Perone on the “Why Choose Us” page. This page touts the history and track record of the business.
The site also includes a free estimate tab and an easy to use “Contact Us” form.
MARKETING COLLATERAL
To give the company sales tools that really shine we revamped the company’s presentation folder and designed a glossy insert services sheet. Clean Image has now truly cleaned-up their image!
SUCCESS
In November 2015, Owner, Anthony Perrone contacted us saying, “Yesterday I had a person contact me through the webpage. I went to look at the job today and he said that he was tired of his current cleaning company. He said that after looking through sites of several local companies, our website was the most professional and impressive which is why he called!”