THE CHALLENGE An established regional confectionery asked the Rapunzel team to create a digital plan to build product awareness and boost sales of ice cream pies and sandwiches for Nov-Dec holiday gatherings. Good-bye pumpkin pie, hello pumpkin ice cream pie! This simple campaign showed holiday hosts that you CAN service ice cream for Thanksgiving, offering ideas like stacking a variety of ice cream sandwiches to create a stunning dessert.
SOCIAL ADS A social media campaign was created featuring three (:15) videos promoting the products. Supplemental, low-budget video boosts were added, but most audience engagements were organic.
The client reported a 30% increase in sales over previous seasons. The posts dramatically increased follower engagement and generated buzz about the products.