Project Description
This new-to-market medical product for freeze drying breast milk required an attractive and informative website that speaks to obstetric medical practices and adjacent health & wellness providers. As a New Jersey website and branding company, Rapunzel Creative crafted the brand’s story and benefits using SEO-driven phrases and keywords. The website copy and design describe the product’s key benefits and the competitive advantages of the new technology.
![Website Design Medical Equipment Devices](https://www.rapunzelcreative.com/wp-content/uploads/2023/01/Website-Design-Medical-Equipment-Devices.jpg)
To further drive market demand, the website also needed to speak to diverse consumers who are interested in freeze-dried breast milk. Rapunzel Creative’s website developers designed a site that speaks to both audiences, with a soothing color palette and relatable images that convey a cross-section of users, with messaging that speaks to product providers and parents.
![Brand Messaging Services Medical Equipment](https://www.rapunzelcreative.com/wp-content/uploads/2023/01/Brand-Messaging-Services-Medical-Equipment.jpg)
![Responsive Web Design Medical Equipment](https://www.rapunzelcreative.com/wp-content/uploads/2023/01/Responsive-Web-Design-Medical-Equipment.jpg)