This new-to-market medical product for freeze drying breast milk required an attractive and informative website that speaks to obstetric medical practices and adjacent health & wellness providers. As a New Jersey website and branding company, Rapunzel Creative crafted the brand’s story and benefits using SEO-driven phrases and keywords. The website copy and design describe the product’s key benefits and the competitive advantages of the new technology.
To further drive market demand, the website also needed to speak to diverse consumers who are interested in freeze-dried breast milk. Rapunzel Creative’s website developers designed a site that speaks to both audiences, with a soothing color palette and relatable images that convey a cross-section of users, with messaging that speaks to product providers and parents.