The key to marketing a law practice whether it’s family law, personal injury law, litigation or corporate law, is to connect with your customer when there is an immediate need. An immediate need campaign targets a message to customers who have a sudden, timely need for legal advice. An effective way of marketing your law firm is to create a marketing strategy that is in place so you can respond quickly as needs arrive for potential clients. There are marketing tools available like marketing automation, direct mail and digital advertising that can be used to help your law firm market your legal practice to clients at exactly the right time.
Project details: Immediate need direct mail campaign for a personal injury firm located in New Jersey. The campaign included two brochures, two pitch letters, two sticky notes, and envelopes.