Search Engine Optimization Services

Why is SEO important?

The role of SEO in digital marketing cannot be overemphasized!

Search engine optimization (SEO) is the process of driving traffic to your website from results on search engines, like Google and Bing. You can have the greatest website in the world, but if people can’t find it, your website is, essentially, useless.  SEO marketing services such as keyword optimization, content marketing, search engine marketing (SEM), and PPC advertising bring potential customers straight to your site.

Using the best SEO keywords for your business can get your company in front of customers at the exact moment they’re searching for the services or products you provide.

Whether you need local NJ SEO to reach customers in north, central or southern New Jersey or SEO marketing that reaches a national audience, Rapunzel Creative can deliver a strategy to help you reach your goals.

95%

of all search traffic goes to websites on the first page of results

Source: Digital Synopsis

73%

of in-house marketers agree that SEO provided them with an excellent return on their investment

Source: eMarketer

SEO Marketing Services for New Jersey and Beyond

SEO Optimization

Search Engine Optimization

Every minute, someone searches Google for the service or product you offer. Often, they’re searching specifically for a local provider. Optimizing your website with the right keywords and phrases targets potential customers, delivering organic traffic to your website.

Rapunzel Creative Content Marketing SEO Icon

Content Marketing

Content marketing, also called editorial SEO, brings traffic to your website via keyword-optimized blogs, FAQs and downloadable content that highlights your area of expertise, products or services.

Top digital marketing agency located in New Jersey

Search Engine Marketing/Advertising (SEM)

SEM, also sometimes called paid SEO, delivers purchase-ready customers to your website through online advertising. Where SEO and Content Marketing delivers slow and steady results, SEM produces increased, high-intent website traffic immediately.

social media marketing services in Bergen County New Jersey.

Social Media Advertising

Build your company brand on Facebook, Instagram, Twitter, TikTok and LinkedIn through a detailed social media strategy that focuses on both advertising and shared content.

So, where do you begin?

Rapunzel Creative will evaluate your current website’s content, structure, code and performance. Our website designs incorporate the most effective SEO techniques on the front and back ends to ensure your site is optimized for search engine traffic.

We will analyze the online marketplace to see how your site ranks against competitors, both organically and through paid ads. Once we have collected all the data, we will craft an SEO strategy to drive more traffic to your website.

For most New Jersey businesses, we will focus on building your local NJ SEO. The vast majority of potential customers are looking for a business “near me” or in a county, “in Bergen County.” Local SEO marketing services put your business front and center.

Build a SEO Marketing Plan to Gain Traffic with Rapunzel Creative

Even small changes can yield big results. SEO optimization is built into every website we design and develop. Here are some of the SEO services we offer:

Onsite SEO

  • Evaluation of Website Content and Structure for SEO Optimization
  • Keyword Research
  • Develop Keyword Rich Content
  • Backend Metadata
  • Anchor Text
  • Blog Writing and Optimization

Off-Site SEO

  • Citations and Local Business Listings
  • Guest Blogging
  • Inbound and Outbound Links
  • Social Media Profiles
  • Online Advertising
  • Press Releases and Placements

Results-driven SEO Services

01st Page
Organic 1st page search results for furniture manufacturer for product pages and images
0x Avg.
Google ad campaign garners a 9.22% click-through rate in month one, nearly 9X higher than the industry average (1.5%)
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Social media advertising campaign reaches 88% of target audience

Search engine optimization services put your website in front of potential customers at the moment they’re looking for you. At Rapunzel Creative, our SEO plans deliver organic and paid search traffic that converts into sales.

Let’s get your site to optimal SEO performance!

We’re ready to help you reach your marketing goals. Let’s connect on a call, video chat or over coffee.

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How to Write SEO Content

Are You Writing Enough Relevant Copy to Get Search Engine Attention?

Here are some tips to get search engine attention, and write relevant online copy that engages and builds your audience as well.

Have Questions about SEO optimization?
We’ve got answers

SEO, or search engine optimization, is a keyword-based method of getting search engines to recognize and list your website in search results. The higher on the page your business appears, the more traffic to your website you will get. SEO can be targeted to New Jersey-based customers or on a national level.

In a word, yes. Unless your company can survive only on repeat or referral business, you need new customers! The best way to bring in new business nowadays is through your website. To do that, people must be able to find your site. How do most people find a business they need? They search online. You need your website to show up in those search engine results. And the only way to do that is through SEO services like keyword-optimized content, search engine marketing, PPC advertising and content marketing.

At its most basic level, SEO works by creating content (both on the front and back ends of a website) that tell search engines what the website is about in order for the search engine to provide a list of results that meet a searcher’s needs. At a higher level, search engines evaluate websites using more than one hundred factors to determine how relevant a website is to the searcher’s query. Keywords, content quality, business reputation, internal and external links, and more go into a search engine’s evaluation – all of which impact where in the search results your business appears.

There can be any number of reasons your website doesn’t rank on Google. You may be missing important keywords that let Google know what your business offers. You may have multiple broken links or no other Internet presence, which Google takes to mean your business doesn’t have a good reputation. In order to understand why your website isn’t ranking, Rapunzel Creative will evaluate your website’s front-end and back-end content, and search for where else your business appears online (or doesn’t appear!) that could be hurting your search results placement.

Traffic to websites typically drop when the business gets pushed down in the search results. That happens for a number of reasons, including no recent updates to the sites (Google likes fresh content!), growing numbers of broken links, back-end coding problems that happen after software updates, and more. Traffic may also drop when competing businesses ramp up their SEO efforts, making themselves more relevant to Google, thus taking the traffic that used to get sent to you. In order to ensure you remain digitally competitive, your SEO marketing needs to be up to date and dynamic.

Under ideal conditions, a business should be doing SEO and running PPC ads. SEO is more of a long game and can take months to a year to start delivering consistent, high-quality traffic. And, should Google change its algorithm unexpectedly, traffic that relies solely on SEO could drop overnight. PPC ads (or SEM) deliver traffic faster and are not dependent on a search engine’s algorithm, but there’s a higher cost involved. Purchasing keywords for ads costs money, with the most popular keywords costing more. Smaller businesses will need to evaluate their budget to determine what to prioritize. N.J.-based Rapunzel Creative offers SEO marketing plans in a range of sizes to meet most budget needs.

No. And yes. While social media activity does not directly contribute to your website’s ranking, a robust social media presence does impact your website’s reputation. Additionally, search engines look for external links back to your website to determine how useful other people find your site.

Most importantly, SEO-friendly content does not mean simply packing a lot of keywords into your web pages. Instead, it means the copy (i.e., the wording) on your site is accurate, clearly written, comprehensive, and answers the questions your customers are searching. Also s important is that SEO-friendly content isn’t only customer facing. Title tags, meta descriptions and alt tags all need to be SEO-friendly to help search engines choose your website as the most relevant answer to the searcher’s query. For more about how to create SEO-friendly content, read “Are You Writing Enough Relevant Copy to Get Search Engine Attention?”

When you need SEO that gets you meaningful results, Rapunzel Creative can help. Rapunzel Creative is a full-service marketing and branding agency located in Bergen County, New Jersey. We serve B2B and B2C clients in the fields of banking and financial services, automotive, health care, non profit, real estate, law firms, fitness, tourism and more. We offer a full range of advertising, marketing and branding solutions including, but not limited to corporate branding, social media, email marketing, SEO, blog and content development, direct mail, website design and print advertising.