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Nonprofits are facing increasing pressure to develop nonprofit development programs designed to overcome common challenges, such as competition for fundraising dollars from a shrinking donor pool overall, and reliance on relatively few wealthy donors.
Revisiting a nonprofit organization’s mission and vision statements are essential steps to guide fresh branding, market its updated, enhanced services and goals more effectively, and build a strong donor base for long-term, sustainable support.
Organizational branding is every element that goes into how you want your audience to perceive your for-profit business or nonprofit entity.
