Project Description
SCOPE
Create a branding and marketing strategy to position this event as the ultimate regional food festival.
- Market annual fundraiser
- Sell-out tickets in advance
- Attract a younger audience – millennials
- Promote participating restaurants
- Establish Westwood as a food destination
- Raise $20,000
Westwood Public Library and the Friends of the Library also brought our agency onboard to produce a two-sided ESL flyer and a companion video.
WHAT WE DID
- PR, social and online campaigns.
- Younger sell-out crowds three years in a row!
- Over $20,000 raised!
Created a vibrant social media brand with engaged followers:
- Twitter audience grew 27%
- Instagram followers increased by 70%
- Facebook ticket contest reach over 10k, 466 engagements and 483 post clicks.

