Create a branding and marketing strategy to position this event as the ultimate regional food festival.
- Market annual fundraiser
- Sell-out tickets in advance
- Attract a younger audience – millennials
- Promote participating restaurants
- Establish Westwood as a food destination
- Raise $20,000
Westwood Public Library and the Friends of the Library also brought our agency onboard to produce a two-sided ESL flyer and a companion video.